Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Moment Marketing.
We always keep an eye on the ongoing trends and never miss a relevant moment to take the leverage.
Knowing what's relevant and executing it quickly is the key!
Topic Marketing.
Festivals are about joy and we want to delight our audience with our visuals and message. We make sure to convey the right message through different emotions at every single festival.
Festive Marketing - Eid.
A visual treat to the eyes, we played with a trail of light to help our audiences visualize ‘Eid ka Chaand’
Festive Marketing - Janamasthmi.
A humorous take on dahi handi with modern-day obstacles in planning a road trip
Festive Marketing - Independence Day.
Celebrating Asli Azaadi this year we wanted our messaging to break free from the cliche messaging and hit the target audience with what freedom in its true form means to them
Festive Marketing - Onam (Campaign launch + wishing post).
We wanted to make the campaign look authentic and cultural. With thorough research on cultural cues and festive heritage, we executed this colorful and culturally centered 9-day campaign on Social Media. Our campaign had a collective reach of 27K.
Mothers Day.
By creating an emotional connection we garnered 100+ shares.
Women's Day.
Valentines Day.
Objective:
Promote self-driven car rides during love season.
Approach:
Music being at the core of expressing love, we coupled up our offering with romantic music lyrics for each day of valentines week.
