Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
OTTplay is a SMART recommendation engine that handpicks the movies and shows that match your taste and language preferences by diving deep into the most number of OTT CHANNELS.
Trimpti 3M Reel.
Our objective was to create viral content, so we took the trending song from the Instagram audio library gave it a style of a 3 frame edit, and appreciated her performance.
within 10 days
1M+ Views
within 22 days
3M+ Views
Playflix Addition To 12 OTTs.
Objective.
Making people aware about the new addition of application in the OTT Play Universe
Approach.
Teaser, Launch, Sustenance Memes, Launch Video (Video edit + Voiceover), Watchlist
Results.
From 4 reels
48.5K Views
Total Reach
54k+
Meme As An Organic Route To Grow.
Results.
Total Reach
60746
Total Views
267339
Recommendations And Watchlist Power.
Objective.
To recommend some of the best content available on the specific genre to watch out there.
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To give our audience a ready-made list of shows to watch for their convenience. This makes them look forward to our Watchlist posts, hence increasing the engagement on such posts
Our Approach.
3 buckets: Daily watch list, A genre-specific watchlist, Watchlist for everyone
Results.
Likes
3k+
Organic Reach
5k+