Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
We helped MilkyMist successfully to brought over 20+ products to the Southern Markets online
8+ Diverse Sub Brands
20+ products Launched
24.8 Million People Reached
Influencer Campaigns
20 Million Organic Reach
Meta Platforms
How we helped
Core Brand Communication
During the rise of COVID in 2020, MilkyMist was looking to position itself as a health focused dairy brand to reflect its supply chain and production efforts in delivering high quality products to it’s customers in Tamil Nadu.
88GB came up with the line “Daily Dose of Nutrition” that was then deployed in mainlines and digital efforts and continues to be used to this day.
Services
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Brand Strategy
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Performance Marketing
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Product photography
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Video production
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Social media management
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Website management
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Offline branding
Industry
Dairy & Nutrition
Summary
Milky Mist wanted to capture market share across categories for its products and sub brands in the southern markets of Tamil Nadu, Karnataka and Andhra Pradesh. As a Traditional Dairy Brand, they wanted to successfully navigate their establishment on Digital Media and leverage it to improve brand recognition and sales.
Launch of
Icecream & Chocolate
We partnered closely with MilkyMist to launch their ice cream and chocolate campaigns, achieving widespread success across multiple regions. Through strategic planning and creative execution, we promoted MilkyMist's products effectively, driving engagement and solidifying their position in the market. The campaigns captured consumer attention with refreshing ice cream and irresistible chocolate offerings, contributing to brand recognition and growth. Our collaborative efforts created memorable experiences for consumers, establishing MilkyMist as a trusted and preferred choice for indulgent treats. Together, we delivered impactful results, showcasing MilkyMist's commitment to quality and innovation in the competitive food industry.
Main motive
Partnered with MilkyMist for ice cream and chocolate campaigns, driving brand recognition and engagement. Created memorable experiences, establishing MilkyMist as a top choice for indulgent treats
Art & Sketch illustration
Our team's main goal is to create impactful campaigns like 'ChocoFest' that introduce brands to diverse audiences, fostering memorable experiences and widespread adoption. We tailor multi-dimensional marketing strategies to each client's unique goals, aiming to elevate brand recognition, engagement, and loyalty across diverse demographics
Behind the scenes
After the scenes
Influencer
Marketing
#Cook with Milkymist
The #CookwithMilkyMist campaign aimed to promote the use of MilkyMist products in cooking, while the #MilkyMistTreatsChallenge focused on the newly launched ghee packaging and Diwali festivities. Both campaigns engaged influencers from Tamil Nadu, Kerala, and Karnataka.
Main motive
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Promote MilkyMist products through engaging cooking content.
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Highlight the versatility and quality of MilkyMist products.
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Introduce and promote the newly launched ghee packaging during Diwali.
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Increase brand awareness and association with cooking and Diwali festivities.
Achievement
The campaigns successfully increased brand awareness among the target audience in Tamil Nadu, Kerala, and Karnataka. By associating MilkyMist products with cooking and Diwali festivities, the brand established a positive brand association and expanded its reach in the market.
The #CookwithMilkyMist campaign successfully encouraged people to cook using MilkyMist products, as showcased by influencers in their content.
10
Total No. of influencers
24.2 M+
Total No. of Impressions
4.9 M+
Total No. of engagement
Overall we have done 25 Campaign for Milkymist
Branding
We've successfully executed diverse branding initiatives for our client, MilkyMist, spanning across buses, escalators, and walls. Through strategic placements and captivating designs, we've effectively showcased the essence of MilkyMist's brand identity, reaching audiences in high-traffic areas and creating lasting impressions
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Bus branding
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Escalator branding
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Wall branding
Export Creative
Our 88GB digital company launched a comprehensive campaign for MilkyMist products in UAE, Singapore, and other countries. Through strategic planning and execution, we effectively promoted MilkyMist, garnering attention and engagement across diverse international markets
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Overall we made 30,00,000 Impressions with a 4.13% CTR
Website & Shop
Design
MilkyMist needed a website overhaul and an online shop. We used Wix for the website's appealing design and Shopify for the e-commerce functionality. Challenges were overcome swiftly, resulting in increased traffic and conversions. Our strategy of combining Wix and Shopify proved successful, emphasizing flexibility and collaboration. We're ready to replicate this success for other brands.
Optimizing Website Performance
Using tools like Google Analytics and Microsoft Clarity can provide valuable insights into user behavior and website performance. With these tools, you can track website traffic, understand user demographics, and pinpoint areas for improvement to enhance the overall user experience and drive conversions. It's a smart approach to optimizing your online presence and ensuring success.
