Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
About brand
Services
Industry
MilkyMist Company, a leading player in the dairy and confectionery industry, sought to enhance its brand presence and engage with its audience through a multifaceted marketing approach. By leveraging various services including photo editing, video editing, influencer marketing, campaign launches, branding initiatives, and creative content production, MilkyMist aimed to strengthen its position in the market and increase consumer engagement.
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Brand Strategy
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Performance Marketing
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Product photography
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Video production
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Social media management
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Website management
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Offline branding
Dairy & Nutrition
Objective
To expand MilkyMist's reach across multiple channels, including online sales platforms, physical stores (Studio), influencer collaborations, media partnerships, and offline events. By orchestrating engaging campaigns for our chocolate and ice cream products, we aim to boost brand visibility, drive sales, and foster deeper connections with our audience, both online and offline
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Icecream
Campaign
By executing this "Summer Scoops" campaign effectively, our agency can help MilkyMist drive sales, create memorable experiences for consumers, and establish itself as a top choice for indulgent ice cream treats during the summer season
Main motive
We're all about natural goodness and creative flair! In this ice cream campaign, we want to show off the beauty of our all-natural ingredients through stunning photos and videos. Our goal? To make your taste buds dance while celebrating the wonders of nature in every scoop!
Achievement
We are on the successful completion of our ice cream campaign, reaching local shops and engaging with children! This achievement highlights our team's expertise and creativity in connecting with our audience. Let's keep up the momentum and continue delivering impactful campaigns for our clients
Chocolate
Campaign
Our 88GB spearheaded MilkyMist Company's chocolate campaign, showcasing their chocolates to a wide audience through targeted marketing and engaging content. By fostering brand engagement and strategic partnerships, we successfully drove recognition and adoption, solidifying MilkyMist's position in the market
Main motive
Our team's main goal is to create impactful campaigns like 'ChocoFest' that introduce brands to diverse audiences, fostering memorable experiences and widespread adoption. We tailor multi-dimensional marketing strategies to each client's unique goals, aiming to elevate brand recognition, engagement, and loyalty across diverse demographics
Voxpop
Our 88GB team’s conducted a vox pop as part of our chocolate campaign to directly engage with customers and offer them a taste of our chocolates. We visited various locations and invited people to share their thoughts on camera while enjoying our chocolates. This interactive approach helped us connect with customers on a personal level and gather valuable feedback
Art & Sketch illustration
Our team's main goal is to create impactful campaigns like 'ChocoFest' that introduce brands to diverse audiences, fostering memorable experiences and widespread adoption. We tailor multi-dimensional marketing strategies to each client's unique goals, aiming to elevate brand recognition, engagement, and loyalty across diverse demographics
Behind the scenes
After the scenes
Influencer
Marketing
Cook with Milkymist
The #CookwithMilkyMist campaign aimed to promote the use of MilkyMist products in cooking, while the #MilkyMistTreatsChallenge focused on the newly launched ghee packaging and Diwali festivities. Both campaigns engaged influencers from Tamil Nadu, Kerala, and Karnataka.
Main motive
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Promote MilkyMist products through engaging cooking content.
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Highlight the versatility and quality of MilkyMist products.
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Introduce and promote the newly launched ghee packaging during Diwali.
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Increase brand awareness and association with cooking and Diwali festivities.
Achievement
The campaigns successfully increased brand awareness among the target audience in Tamil Nadu, Kerala, and Karnataka. By associating MilkyMist products with cooking and Diwali festivities, the brand established a positive brand association and expanded its reach in the market.
The #CookwithMilkyMist campaign successfully encouraged people to cook using MilkyMist products, as showcased by influencers in their content.
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Total No. of influencers
24.2 M+
Total No. of Impressions
4.9 M+
Total No. of engagement
Overall we have done 25 Campaign for Milkymist
Photography
Our recent photoshoot for MilkyMist Company beautifully captured the essence of their products. Each photo showcases the freshness and quality that defines the brand. From wholesome dairy offerings to delightful treats, our images invite you to explore the world of MilkyMist
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Branding
We've successfully executed diverse branding initiatives for our client, MilkyMist, spanning across buses, escalators, and walls. Through strategic placements and captivating designs, we've effectively showcased the essence of MilkyMist's brand identity, reaching audiences in high-traffic areas and creating lasting impressions
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Bus branding
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Escalator branding
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Wall branding
Export Creative
Our 88GB digital company launched a comprehensive campaign for MilkyMist products in UAE, Singapore, and other countries. Through strategic planning and execution, we effectively promoted MilkyMist, garnering attention and engagement across diverse international markets
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Overall we made 30,00,000 Impressions with a 4.13% CTR
Website & Shop
Design
MilkyMist needed a website overhaul and an online shop. We used Wix for the website's appealing design and Shopify for the e-commerce functionality. Challenges were overcome swiftly, resulting in increased traffic and conversions. Our strategy of combining Wix and Shopify proved successful, emphasizing flexibility and collaboration. We're ready to replicate this success for other brands.
Interview
with Milkymist CEO
We interviewed Mr. Sathish Kumar, Founder & Chairman of Milkymist Foods, to learn about his journey. He started Milkymist with a vision to innovate in the dairy industry, overcoming initial challenges with perseverance. With a dedicated team and a culture of innovation, Milkymist achieved significant milestones. Mr. Kumar emphasized fostering entrepreneurial thinking among employees and aims for Milkymist to make a big impact through growth and innovation. His advice for aspiring entrepreneurs included passion, resilience, and continuous learning. Overall, his insights highlighted the importance of visionary leadership and innovation in business success.