Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
Building Women's First Products
Elda Health
13% Drop
Customer Acquisition Cost
21% monthly sign ups
Health Programmes
32% Organic Growth
Across platforms
Making Waves Everywhere
Articles
20+
Services
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Product Creatives
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Performance Marketing
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Community Building and CRM
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Social media marketing
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Shopify website
Industry
Health care
Summary
Elda Health, a women-led menstrual health brand, achieved remarkable success through targeted performance marketing, product innovation, and community engagement. By addressing women's fears, aspirations, and health needs, Elda created a holistic brand experience focused on empowering women to live their fullest lives.
Main motive
Elda Health aims to empower women through comprehensive menstrual health solutions, leveraging performance marketing, community building, and a personalized brand experience.
Social Media
Elda Health leveraged social media to connect with women, addressing their needs and aspirations through campaigns like "AbhiTohUmarHai." They showcased product benefits creatively, celebrated women's empowerment, and built trust through direct founder communication. This approach fostered a supportive community and long-term brand loyalty.
#AbhiTohUmarHai Campaign
This campaign encourages women to live their fullest lives as they come of age. A visually striking image or graphic could depict women of different ages and backgrounds engaging in various activities that represent living life to the fullest. This could include women pursuing their passions, enjoying hobbies, or achieving personal milestones.
Celebrating Women's
Our campaigns uplift and empower women, showcasing their strength and resilience as they embrace life to the fullest. From breaking norms to achieving milestones, we champion the spirit of womanhood. At Elda Health, we celebrate every woman's journey, inspiring them to live their best lives.
Founder's Speak
Our heartfelt videos feature our founders sharing their vision and expertise, building trust and community. At Elda Health, transparency and authenticity are key, fostering confidence and loyalty among our audience
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Performance Marketing Stack
Our optimized Shopify website, coupled with Meta Ads, WhatsApp Marketing Platform, and a top-tier CRM system, drives unparalleled conversion rates. This comprehensive stack ensures seamless customer journeys and maximizes our reach across platforms. At Elda Health, we leverage cutting-edge technology to deliver results and elevate the menstrual health experience for women worldwide
Tools we used
Elda Health utilized a Conversion Optimized Shopify Website and a Performance Marketing Stack including Meta Ads, WhatsApp Marketing Platform, and Freshworks CRM. These tools optimized conversions and enhanced customer engagement for a seamless brand experience
Community Building and CRM
88GB also helped build and maintain ecosystem across Facebook Groups, Whatssap Groups and YouTube Community to keep conversations active with women seeking specific answers from Elda's experts.
Together with 88GB, Elda created an Brand Experience by the women, of the women and for the women with which they would interact with for a lifetime!
