Edutainment Show
Virtual Exhibition Promo for Edutainment Shoe
Design Social Media Video
Background.
The edutainment show is the event IP of Event Capital. It is India’s largest Media and Design Online Education Expo. It is an opportunity for all the media and advertising aspirants and students to listen to the giants and stalwarts of the industry talk about interesting Industry Insights and about their journey. Total 50 Industry leaders and content creators were invited as speakers for various sessions. The event was slated to take place from 13th - 20th June 2020.
The need was to create awareness about the event through insightful creatives across the social media platforms in order to garner maximum registrations.
How to Level up E Commerce ROAS in the gifting category
23% increase in Profile Visits
with a premium product grid
2.3+ ROAS
Seasonal Performance Campaigns
300% increase in website traffic
Google Advertising Network
Services
Industry
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Premium Brand Positioning
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The Perfect E Commerce Tech Stack
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Finding the New Customer
Floristry
Summary
Black Tulips Flower, a Bangalore-based floral gifting brand, aimed to boost retail e-commerce sales in Bangalore, Delhi, and Mumbai. They upgraded their brand image with premium design elements and implemented a robust e-commerce tech stack for efficient operations. Leveraging strategic marketing initiatives and content, they successfully attracted new customers and enhanced brand visibility, positioning themselves as a prominent player in the floral gifting market.
Premium Brand Positioning
To enhance the Average Order Value (AOV), Black Tulips Flower prioritized elevating their brand perception. 88GB spearheaded a comprehensive redesign of the brand's visual identity across social media and website platforms. This overhaul aimed to align Black Tulips Flower's aesthetics with international standards, ensuring it exuded a premium feel similar to renowned industry players.
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From pencil to paper, each stroke tells a story
The Perfect E Commerce Tech Stack
To boost growth in the slow retail segment, we upgraded Black Tulips Flower's e-commerce tech stack. This included integrating Dunzo for distribution, setting up WhatsApp messaging for personalized communication, and seamlessly integrating WooCommerce with essential tools like Meta Pixel, Google Tag Manager, Ad Accounts, and FunnelKit for optimized marketing strategies.
Dunzo Integration on Website to Outsource Distribution
Live tracking
Order Scheduling
Multiple Drop Points
24/7 Support
Customer Pays
Proof of Delivery
Whatsapp Messaging Set up to create powerful broadcast lists and post purchase experience
Complete WooCommerce integration with essential tools
Finding the New Customers
To acquire new customers, we utilized Meta Advantage Shopping + Campaigns for targeted outreach. Premium ad creatives and videos were crafted to captivate audiences, complemented by Performance Max campaigns across multiple platforms. We conducted a comprehensive audit to address technical SEO issues and updated meta content for improved search visibility. Additionally, our content marketing strategy involved publishing over 70 blogs on relevant topics to drive organic traffic and engagement.
